Shot of Joy

Shot of Joy - Product Label - Photoshop, Illustrator - 2023

In 2022, I was brought on to design the product packaging for Shot of Joy Kava Shots. The goal was to capture a sense of euphoria while standing out in the competitive wellness market. I focused on bold simplicity, choosing a vibrant yellow to grab attention on shelves and signal positivity from afar. Playful typography and a smiley face design added approachability, while the clean layout and amber bottle gave it a premium edge. Every element was intentionally chosen to blend emotional resonance with visual impact—packaging that makes you feel something before you even take a sip. The following year, I was rehired to design the packaging for their expanded line of flavors.