In July of 2023, I developed a pitch deck for Cooper Davis to help visualize his concept for a Barcode Sports Drink commercial. The campaign highlighted Barcode’s new partnership with Victor Wembanyama, the first overall pick of the 2023 NBA Draft. I designed the deck to trace Victor’s journey from Nanterre, France to NBA stardom, aligning his story with the heart of Barcode’s brand. Using narrative framing, visual elements, and strategic prompts, I crafted a compelling vision of how Victor’s legacy and Barcode’s mission could come together. It offered a behind-the-scenes look at intentional and impactful brand storytelling.

You can watch the final product here.